Pointe d’epices wishes to share worldwide cultures through its products. It will be launched in ranges of the largest luxury food shop
Spices are reflections of Culture.
Logo Design. Packaging.

Playing with Textures
The Point.
Colors
The logo is in black and white as it can be easily declined on any supports. Instead, the packaging highlights colorful spices. Hues of red, green or yellow for chilli pepper, coriander, cumin.
Typography
Coves is a no-serif typography. One of the most trending these days. Its geometric and rounded shapes are the symbols of Modernism and Minimalism.