Protection
Preservation
Colors
Blue #000064. At first, Blue is referred to sky and sea. It’s also closely related to dream, wisdom and serenity as symbolics. Instead, this dark blue eliminates ambiguities as it is referred to sea depths.
Typography
Helvetica is a no-serif typography. One of the most famous since its creation in 1957, by Max Miedinger. Its main feature is Geometry, in order to reach the Optical Harmony. It’s the most Neutral typography.
https://www.youtube.com/watch?v=dQfrTmubDzM