Client
Bakeys Food Pvt Ltd.
Years

2017-2018

About
  • Made of flours (rice/wheat/sorgho)
  • Vegan, vegetarian and halal
  • Very nutricious
Expectations
  • Reduce plastic waste
  • Spread over the world
  • Be top of mind

From India to France.

A Starting Point.

Only sold in India, the brand owes itself to spread over the world. As France is one of the most consumers of Biological food, Bakeys wishes to use our country as a stepping-stone. This outstanding concept will lead to greener behaviors in every-day life.

Some Stats…

2

Millions of Edible Cutlery sold per year since its creation.

10

Thousands of Contributors via Kickstarter Campaign.

900

Thousands of Edible Cutlery produced per day.

Goals

Through this campaign, the main goal was to insert the brand in the Biological Food Market. Which has already settled graphic codes. In my speech, not only is it about Ecology but also, Healthy and Trendy Greed.

Colors & hues

A refreshing and revitalizing shade, Greenery is symbolic of new beginnings. It is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality.

Greenery

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Typography

Camila is a serif typography, often referred to luxury brands. Excellent as a catchphrase. It emphasizes the most important words. Muli is a trending no-serif typography these days. As a top 30 on Google Fonts, it is famous for its geometric rounded shapes which brings clean and light aspects.

Muli Light

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